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Why Istanbul?

Your Gateway to Global Business

Istanbul is a globally unique city, offering a wealth of possibilities and opportunities for entrepreneurs.
Snapshot
Living in Istanbul
Accessibility
Talent & Workforce
Economic Landscape

Snapshot

Istanbul: A strategic hub for investors, entrepreneurs, and innovators.

15.7 M

Population

15.7 M

Median Age 34.5

30.4% of National GDP

Economy

30.4% of National GDP

Larger than 130 Countries

$21.7k

GDP Per Capita

$21.7k

50% above the national average

61 Universities

Education

61 Universities

1.8M Students

IST & SAW

International Airports

IST & SAW

120M annual passengers

352 Destinations

Turkish Airlines Flights

352 Destinations

Across 131 Countries

1.6B Consumers

Regional Consumer Reach

1.6B Consumers

Within 4-Hour Flight Radius

820.000+ Companies

Business

820.000+ Companies

$135.2B International Trade

Istanbul: A strategic hub for investors, entrepreneurs, and innovators.

#18

The Global Cities Index (#8 in Human Capital; #12 in Business Activity)Kearney, 2025

#18

Global Cities Innovation IndexHSE University, 2024

#20

The World's 100 Best Cities (#1 in Shopping; #2 in Nature & Parks)Resonance Consultancy, 2026

#1

Hub Connectivity - Top 20 Airports GloballyACI Europe, 2025

#5

Top 10 Cities in International Arrivals (Top 100 City Destinations Index)Euromonitor International, 2025

#6

Cultural Interaction Ranking | The Global Power City Index Mori Memorial Foundation, 2025
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LIVING IN ISTANBUL

Global, Livable and Safe City

Istanbul offers a high level of urban livabilitiy, shaped by its unique blend of history, culture, and modern city life. Residents benefit from a wide range of living environments—from waterfront neighborhoods along the Bosphorus to vibrant urban districts—supported by an expanding public transportation network and continuously improving urban services. The city’s scale and diversity allow individuals and families to choose lifestyles that align with both their personal aspirations and professional needs.

Daily life in Istanbul is enriched by a strong cultural and social ecosystem. As one of the world’s most historically layered cities, Istanbul is home to internationally recognized museums, UNESCO-listed heritage sites, festivals, and creative venues. Its diverse culinary scene, lively public spaces, and year-round cultural programming offer residents extensive opportunities for leisure, creativity, and social engagement.

Istanbul’s livability is further reinforced by its cosmopolitan and inclusive urban atmosphere. The city attracts people from a wide range of cultures, backgrounds, and professions, fostering an open and dynamic social fabric. This diversity supports a vibrant urban rhythm where global perspectives and local traditions coexist seamlessly.

Together, these qualities position Istanbul as a city that delivers more than economic opportunity alone. With its rich cultural depth, lifestyle variety, and urban energy, Istanbul offers a fulfilling, engaging and well-rounded quality of life for those who choose to live, work, and build their future in a truly global city.

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ACCESSIBILITY

Ranks World’s First in Terms of Accessibility

Istanbul stands as one of the world’s most strategically positioned global cities, uniquely bridging Europe and Asia and serving as a natural gateway to  regional and international markets. This geographic advantage, combined  with a highly developed infrastructure network, enables seamless  connectivity for trade, travel, and business operations. For  entrepreneurs and investors, Istanbul’s position offers the rare ability to manage multi-regional operations from a single metropolitan base.

Air connectivity is a cornerstone of Istanbul’s global reach. Istanbul Airport (IST) ranks among Europe’s busiest hubs, handling more than 80 million passengers annually and over 2 million tons of cargo, making it a critical node for international logistics, executive mobility, and time-sensitive trade. Sabiha Gökçen International Airport (SAW) complements this capacity with strong domestic and international  routes, particularly supporting cost-efficient and regional travel.  Together, Istanbul’s airports provide access to approximately 1.6 billion people within a four-hour flight radius, a decisive advantage for companies targeting multiple markets across Europe, the Middle East, Africa, and Central Asia.

Maritime infrastructure further strengthens Istanbul’s competitiveness in global commerce. Major ports such as Ambarlı and Haydarpaşa handle significant volumes of containerized and bulk cargo, supported  by proximity to industrial zones and logistics corridors. Istanbul’s  role as both a commercial shipping and cruise hub reflects its dual  strength in freight movement and passenger flows. These ports, alongside Ro-Ro terminals and ferry networks, enable efficient regional trade  while supporting daily mobility across the city’s European and Asian  sides—an operational advantage for logistics-intensive and  export-oriented businesses.
Road and intermodal connectivity complete Istanbul’s integrated  infrastructure ecosystem.

An extensive road network, reinforced by  strategic assets such as the Yavuz Sultan Selim Bridge, Fatih Sultan Mehmet Bridge, and Eurasia Tunnel, ensures continuity between production zones, ports, airports, and  commercial districts. The city’s growing emphasis on multimodal  transport—including ferries, metros, and highway integration—enhances  resilience and flexibility in urban mobility. Altogether, Istanbul’s  infrastructure supports scale, speed, and market access, positioning the city as a high-performance base for investment, regional headquarters, and entrepreneurial growth.

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Talent & Workforce

Skilled and Dynamic Labor Force Shall Make You Globally Competitive

Istanbul is one of Türkiye's most dynamic and economically  significant cities, offering a deep, young, and adaptable talent pool  that is highly attractive to investors and entrepreneurs. With 15.1% of  its population aged 15–24, the city benefits from a youthful and  energetic workforce that can rapidly adapt to new technologies, business models, and emerging industries. This demographic advantage ensures a  sustainable labor supply for both established companies and fast-growing ventures.  

The city’s strong higher education ecosystem further reinforces its  competitiveness. Istanbul hosts 61 universities, including 13 public, 44 private, and 4 technical institutions, producing a large number of  graduates every year in key fields such as engineering, information  technologies, finance, and business administration. This steady pipeline of skilled professionals enables companies to scale efficiently and  supports innovation-driven growth across multiple sectors. Approximately 75.6% of university graduates are absorbed into formal employment,  demonstrating the market’s strong capacity to integrate qualified  talent. 

Labor force participation in Istanbul remains robust, with 71.2%  participation among men and 35.8% among women, highlighting both a  highly engaged workforce and significant untapped potential for  inclusive growth. While youth unemployment stands at 17.4%, this  presents an opportunity for targeted hiring and skills-matching  initiatives, particularly for startups and expanding firms. Overall  unemployment in Istanbul remains below the national average of 9.4%,  reflecting the city’s resilient and diversified labor market.

Employment in Istanbul is largely driven by the services sector,  complemented by a strong industrial base, underscoring the city’s  economic diversity and resilience. Low levels of long-term unemployment  and a high concentration of professionals in technical, managerial, and  knowledge-based roles further support productivity and business  continuity. For investors and entrepreneurs, Istanbul offers a  competitive labor environment that combines scale, skills, and  flexibility—providing a solid foundation for sustainable growth in both  traditional and emerging industries.

$135.2 billion

International Trade VolumeMinistry of Trade| 2025

9th

Major European City regarding Business FriendlinessFDI Magazine | 2022

75k companies

Deailing with International Trade

$449 billion

GDP
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transport

Economic Landscape

Istanbul’s Economy Alone is larger than approximately 130 Countries

Istanbul continues to stand as the powerhouse of Türkiye's economy, maintaining its position as the country’s undisputed financial and commercial hub. According to the  Turkish Statistical Institute’s most recent data, Istanbul generated 30.4% of Türkiye's GDP in 2023, far ahead of any other city, highlighting its dominant role in national economic activity (TÜİK, 2023). In nominal terms, the city’s metropolitan GDP reached approximately USD 340.4 billion in 2023, ranking Istanbul among the world’s largest metropolitan  economies. Its economic strength is not only derived from its size but  also from its diversity: industry, finance, trade, logistics, tourism,  and services all play a critical role in sustaining Istanbul’s global  competitiveness.

The city’s population, which stood at 15.7 million in 2025, fuels this economic dynamism, creating both an expansive labor market  and a massive consumer base.  With such scale, Istanbul boasts a GDP per capita of roughly USD 21,700 in 2023, a level significantly above the national average, reflecting both  higher productivity and concentrated wealth in the province (TÜİK, 2023).

A major milestone shaping Istanbul’s recent economic trajectory has been the opening of the Istanbul Financial Center (IFC) in April 2023. Designed as one of the most ambitious financial hubs in  Eurasia, the IFC is located in the Ataşehir and Ümraniye districts on  the Asian side of the city. It spans over 1.4 million square meters of office space, alongside retail facilities, a congress center, hotels, and residential areas. With capacity for approximately 100,000 employees, the center consolidates Türkiye's main financial institutions,  including the Central Bank of the Republic of Türkiye, the Banking  Regulation and Supervision Agency, and the Capital Markets Board, under a single roof (Deal-Tr, 2023). The IFC not only strengthens Istanbul’s role as Türkiye's financial  capital but also aims to increase its competitiveness against other  global finance hubs, particularly in bridging European and Asian  markets. Complementing this project, the CBRT Tower, at 352 meters tall, is set to become Istanbul’s tallest building and a new symbol of the city’s financial aspirations (Bloomberg, 2023).

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Beyond finance, Istanbul’s broader trade  performance underlines its international reach. In 2024, firms operating through the Istanbul Customs and Foreign Trade Regional Directorate  accounted for approximately 34% of Türkiye’s total goods exports,  reflecting the city’s continued role as the country’s primary trade hub. Istanbul also remained Türkiye’s top exporting province, with exports  reaching around USD 56.8 billion in 2024, while imports totaled  approximately USD 78.4 billion, highlighting the city’s status as both a major supplier and consumer in global trade. The city’s diversified  economic structure—where manufacturing and services coexist—supports  this global integration, with industry continuing to play a central role in export performance. Beyond trade, Istanbul remains the backbone of  the national economy, generating approximately 29% of Türkiye’s GDP,  underscoring its critical importance to overall economic output and  fiscal sustainability.

Taken together, Istanbul’s  market and economy illustrate both resilience and ambition. With a vast  and productive population, a diversified economic structure, and new  strategic investments such as the IFC, Istanbul is not only the beating  heart of Türkiye's economy but also a city positioning itself more  aggressively on the global stage. Its performance in 2023 and 2024  confirms a trajectory of consolidation, modernization, and  internationalization, ensuring that Istanbul remains a magnet for  capital, talent, and trade across continents.

820,000 Companies Registered as member Istanbul Chamber of Commerce

Istanbul Chamber of Commerce (March - 2025)

Housing Sector Comes #1 with 34,933 Companies

Istanbul Chamber of Commerce (April - 2018)

36,653 Companies with Foreign Partners  (61% of Turkey)

Ministry of Economy (February - 2018)

Reports

Access in-depth reports about Istanbul’s startup and innovation ecosystem.

Mapping Istanbul Tech Ecosystem

Report2019
Mapping Istanbul Tech Ecosystem

Istanbul Regional Plan

Strategy2014
Istanbul Regional Plan

our partners

Meet our strategic partners promoting  & supporting Türkiye & Istanbul’s startup ecosystem.

Türkiye Tech VisaTurkon LineStart in TurkeyInvest in Türkiye

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